How Hollywood’s Top Real Estate Agents Lure Buyers With Wine

A few miles down Sunset Boulevard, a 1,000-bottle collection is being assembled for a high-security, $43 million spec house; agent Jason Oppenheim enlisted Boutellier wine boutique and Tesse restaurant owner Jordan Ogron to oversee the collection that will include Chateau Lafite Rothschild 2005 as well as “D’Oliveiras Madeira dating back to when Teddy Roosevelt was in the White House,” says Oppenheim.

Oppenheim, meanwhile, is taking the concept one step further: Last year he started his own label, O, from a Paso Robles winery. “The majority of my listings have cellars or wine rooms, so I thought, why not make a few thousand bottles for my own company?” says the agent. “The buyer likes getting a cellar full of wine. We love it because it markets our brokerage and later even buyers’ friends see it. It’s a win-win for everybody.”

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