We will conduct an exhaustive initial property walkthrough to offer expert recommendations on enhancing your home's appeal and increasing its value and desirability in the eyes of potential buyers. Our comprehensive advice covers every aspect from design and landscaping to lighting, staging, privacy, art, cleanliness, finishes, etc., ensuring that no nuance, issue, or concern is overlooked. We make sure all of our recommendations are high-return on investment projects that will also help your home sell more quickly.
We will discuss and present your property at our team meetings in our OC, LA, and SD offices. During these meetings, we will distribute compelling marketing materials for your property, which our extensive network of agents can share with their vast contacts, ensuring maximum exposure and engagement.
Marketing
We excel at pre-marketing your property before it officially hits the market. This includes posting on the Top Agent Network (TAN), which is only available to the top 10% of local agents, listing the property as "Coming Soon" on the MLS, and sharing property details through our internal office database. These efforts generate anticipation and can sometimes lead to off-market sales.
We will conduct open houses for prospective buyers on Saturdays and/or Sundays, maximizing the potential for property visits. During our open houses, we will offer light bites and grazing stations, along with champagne or wine tastings. To ensure the utmost attention to detail and personalized service, multiple members of our expert team will be present at each open house. They will showcase your home in its best light, providing prompt and effective answers to all inquiries from potential buyers. These open houses are designed to leave a lasting impression, driving interest and offers for your property. In addition, we actively encourage all Oppenheim Group agents to attend, capture content, and share your listing across their social media channels, further amplifying exposure and creating additional buzz around your home.
We will organize an exclusive Broker’s Preview event during the week, which can be promoted through custom-designed electronic invitations via Paperless Post to our database of top local agents and high-net-worth clients. We can provide catering with light bites/grazing stations and champagne or wine tastings. This sophisticated affair is designed to captivate and impress, setting the stage for a successful showcasing of your remarkable property. We also encourage Oppenheim Group agents to attend these events to film, photograph, and create social media content featuring your home, generating additional organic marketing and extending the reach of your property well beyond the event itself.
Our agents or staff members will attend private showings, arriving at least 30 minutes early to prepare the property by turning on all interior and exterior lights, including the pool light, opening window treatments and sliding glass doors, lighting the fireplace and candles, fluffing pillows, cleaning up fallen leaves, selecting a music playlist, and more. This ensures that potential buyers receive the complete visual and sensory experience, and enables us to address all their inquiries effectively without any rush or distractions. We can also hand out property booklets or informational sheets at private showings so buyers have a keepsake of the property.
and Qualification
Prior to any private showing, we can thoroughly verify any potential buyer who will view the home. In today’s environment, it is especially crucial to thoroughly verify each buyer through financial verification, online research, and any other necessary steps. This ensures that only qualified individuals, along with their agents, are able to view the property.
in Marketing
We maintain a robust local presence and actively participate in numerous local and charitable events, where we distribute marketing materials to thousands of attendees. Our involvement includes events such as Food on Foot, La Jolla Concours d'Elegance, Corona Del Mar Christmas Walk, toy drives, auto shows, magazine cover events, networking gatherings, and collaborations with sellers' charities. Whether at our offices or client properties, we showcase your properties and others at these events, maximizing exposure and engagement opportunities.
Showing Updates
We offer regular updates to our sellers, including information on who has visited the property, feedback (positive and negative), levels of interest, potential second and third showings, and schedules for open houses and brokers' open houses. Moreover, we will strategize additional efforts or adjustments based on the feedback to optimize the selling process. The updates can be done over video conference, phone, or email at the client's preference.
