Preparation

We will conduct an exhaustive initial property walkthrough to offer expert recommendations on enhancing your home's appeal and increasing its value and desirability in the eyes of potential buyers. Our comprehensive advice covers every aspect from design and landscaping to lighting, staging, privacy, art, cleanliness, finishes, etc., ensuring that no nuance, issue, or concern is overlooked. We make sure all of our recommendations are high-return on investment projects that will also help your home sell more quickly.

We can offer you value-added propositions for your home, which can be implemented prior to selling. In these instances, we provide tailored, specific recommendations that will enhance your home's value, ultimately leading to a higher sale price.

We only suggest upgrades that we believe will result in a significantly higher return on the sale of your property. Before you decide to move forward with any upgrades prior to selling, we can offer our expertise on how much value these improvements are likely to add to your home’s value. By understanding how much certain repairs or upgrades are likely to add, you can prioritize projects that will provide the highest Return on Investment (ROI). If you decide not to move forward with repairs, or are selling a development opportunity, we can still use the ARV as part of our marketing strategy to highlight the potential of the property, and attract buyers who are willing to make upgrades themselves.

We maintain close relationships with several top-tier staging companies and will guide you in selecting the perfect fit for your home. We provide multiple bids and recommend specific stagers based on your home's unique style, whether it's contemporary, mid-century, Spanish, or another style. Staging has the power to transform a property, helping buyers envision themselves living in the space. It can significantly enhance the presentation of your home, showcasing it in its best light with furniture and decor curated to appeal to your specific buyer demographic.

Please note that staging is a seller's expense. We offer the exclusive opportunity to collaborate with high-end art staging companies that boast an extensive inventory of both established and emerging artists. The artwork selected will be meticulously curated to complement and enhance the aesthetic of your home, providing an elevated and sophisticated ambiance throughout.

We will conduct a Comparative Market Analysis (CMA) for your property and provide recent comparable sales. In a CMA, we carefully consider the unique characteristics of your property and compare them to similar properties that have recently sold in the area, or are currently active on the market.

By analyzing this data holistically, we formulate a suggested listing price that accurately reflects current market conditions and the specific attributes of your property, including size, bed/bath count, quality of finishes, amenities, upgrades, age, history, and condition. This comprehensive assessment provides you with the knowledge of your property's fair market value, enabling us to set realistic expectations for pricing and negotiations that reflect the current market conditions and the specific attributes of your property.