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Marketing Strategies Presentation

The Oppenheim Group offers a fully comprehensive approach to selling. Our team brings exceptional market knowledge, a deep understanding of value and construction quality, advanced negotiation skills, and a meticulous focus on preparation.

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Interior and Exterior Photography

Our skilled photographers will expertly capture your home's beauty, leveraging daylight hours to capture the natural light that illuminates your property. The photos will expertly showcase your home’s size, scale, amenities, craftsmanship, and finishes throughout the interior, making sure that all sliding glass doors are opened and all interior lights are turned on to create the most ideal lighting conditions possible. They will also capture the exterior of the property, emphasizing the entrance and facade, yard, landscaping, views, and privacy.

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Twilight Photography

Frequently, our most stunning property photographs are captured during the enchanting "twilight" hours, when the sun is gracefully setting and painting the sky with hues of mesmerizing purple and pink. During twilight, the interior lights from a home will cast a warm glow through the windows to the exterior, creating more enchanting and visually impressive photographs. Furthermore, whether your property boasts a panoramic cityscape, breathtaking ocean vistas, serene wooded landscapes, or a well-manicured yard or pool, views are also guaranteed to be accentuated during twilight. While some agents overlook the importance of twilight photography, we make sure to leverage photography during all times of day to ensure the most captivating and compelling visuals possible.

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Drone Photography

Utilizing a drone is necessary to capture certain architectural photos that would be otherwise inaccessible to a normal photographer. Drone photography will capture stunning aerial views of the property, highlighting its location, surroundings, and exterior features while providing a comprehensive visual representation of the home and lot. Drone photography will also be done during daytime and twilight hours to expertly capture different lighting conditions throughout the day.

These drone photos accentuate the grandeur of a home and the scale of its lot, and without these photos, one cannot truly understand the location, views, and size of a property. We utilize different photographers for interior and drone photography to ensure that the most critical shots of sunset are not missed.

Photoshop & Editing

We will elevate your listing photos to accentuate the landscaping, lighting, and views, among other features. Additionally, we will meticulously remove any obstructions or unsightly objects, such as electrical poles or parked cars, ensuring that your home is presented in its most captivating light.

These subtle edits create a much more captivating image that allows the viewer to concisely focus on a high-quality image without any potential distractions. Even small details that other agents would overlook, like cleaning up sidewalks and streets, are important to us to present the property as best it can.

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Videography

Our skilled videographers will capture your home's beauty during both daylight and twilight, including regular and drone footage, emphasizing its most striking features through a tasteful and artistically curated video. Videos can help buyers envision themself “walking through” a house and give an idea of scale and layout. We make sure our videographers use the correct lenses throughout each shot, making a room feel bigger or capturing important, detailed finishes.

It is important to us to cultivate a feeling of good “energy” or a “vibe” from your house, and pairing your home with the perfect ambient music helps us create a unique experience for potential buyers. This property video will be posted on The Oppenheim Group’s YouTube channel, available for our agents to post on various social media accounts, including Instagram and TikTok, and available as a link in emails and the MLS.

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Optional:
Three-Dimensional
Virtual Walkthrough

We can produce an immersive three-dimensional (3-D) virtual tour of your property, granting worldwide access and exposure to your home. This allows potential buyers to virtually walk through the property before physically visiting it, enhancing their connection with the space. This also allows International buyers, or buyers who live out of town, to tour the space and allows you to not lose out on any potential buyers.

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Square Footage Measurements & Floor Plan

We will design a comprehensive floor plan for your home, illustrating the arrangement of rooms and total square footage, as well as providing in-depth information about the exterior yard and landscaping features. This detailed plan will be prominently displayed on the Multiple Listing Service (MLS) for potential buyers or renters to view. Having floor plans as a seller of a home is advantageous as they enhance marketing efforts by providing a clear visual representation, increase transparency for buyers to understand space utilization, save time through pre-screening, add credibility to listings, reduce misunderstandings about property layout, and boost buyer engagement by offering a comprehensive overview before in-person visits, ultimately facilitating a smoother sales process and potentially leading to quicker and more successful property transactions.

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Property Description

We specialize in crafting captivating and detailed property descriptions designed to pique the interest of potential buyers and entice them to explore your home further. Our meticulously crafted descriptions complement the photography and videography, detailing the most important aspects of your property while also highlighting its value from location, quality of finishes, size, amenities, upgrades, age, history, and condition. With a focus on originality and engagement, our descriptions are carefully tailored to avoid clichés, ensuring that your property stands out in any market.

Optional Renderings

When applicable, we can assist in creating a high-quality rendering company to provide potential renderings of your home. These renderings can range from visualizing a full teardown and rebuild on your property's lot to showcasing minor additions, such as including a pool in the yard.

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